
About Course
Welcome to our comprehensive Business Studies course, meticulously designed to support students pursuing qualifications under Edexcel, Cambridge International, and other renowned examination boards. This course offers an in-depth exploration of fundamental business concepts, including management principles, marketing strategies, financial analysis, and organizational behavior. Our curriculum is tailored to meet the specific requirements of each examination board, providing students with the knowledge and skills necessary to excel in their assessments. With a blend of theoretical insights and practical applications, our course equips students with a robust understanding of the business world, preparing them for both academic success and future career opportunities. Engage with interactive lectures, case studies, and expert guidance to master the complexities of business studies and emerge as a confident and capable business professional. Join us and take the first step towards achieving your academic and professional goals.
What Will You Learn?
- This course will help those students who are learning online or as part of revision for their examinations.
Course Content
Understanding Business Activity: Needs, Wants and Value Addition
By the end of the lesson I will know how to understand the purpose and nature of business activity.
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Key Vocabulary
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Needs & Wants
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Scarcity and Opportunity Cost
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Importance of Specialisation
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Purpose of Business Activity
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Adding Value Explained
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Increasing Added Value
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Quiz
1.2 Understanding Business Classifications
By the end of the lesson I will know how to classify businesses into various sectors and understand their significance.
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Key Vocabulary
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Introduction to Business Classification
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Primary Sector Explained
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Understanding the Secondary Sector
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The Tertiary Sector’s Role
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Changing Importance of Sectors
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Private vs Public Sector
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Quiz
Understanding Enterprise and Entrepreneurship
By the end of the lesson I will know how to define the key characteristics of successful entrepreneurs, understand the importance of business plans, and explain government support for start-ups.
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Key Vocabulary
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Characteristics of Successful Entrepreneurs
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The Importance of Business Plans
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Contents of a Business Plan
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Role of Government in Supporting Start-Ups
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Grants and Funding Opportunities
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Training Schemes for Entrepreneurs
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Quiz
1.3.2 Understanding Business Size: Methods and Limitations
By the end of the lesson I will know how to measure the size of a business and understand the limitations of these methods.
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Key Vocabulary
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Methods of Measuring Business Size
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Number of Employees
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Value of Output
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Capital Employed
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Profit as a Misleading Measure
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Limitations of Measurement Methods
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Quiz
1.3.3 Understanding Business Growth and Size
By the end of the lesson I will know how to explain why some businesses grow while others remain small, and the factors influencing this.
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Key Vocabulary
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The Drive to Expand
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Internal and External Growth
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Challenges of Business Growth
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Why Some Businesses Stay Small
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Case Study: Local Family Businesses
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Future of Growth in Business
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Quiz
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Quiz
1.3.4 Understanding Business Failures: Causes and Risks for New Ventures
By the end of the lesson I will know how to identify the main causes of business failure and understand the risks faced by new businesses.
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Key Vocabulary
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Introduction to Business Failures
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Lack of Management Skills
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Changes in the Business Environment
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Liquidity Problems
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Higher Risks for New Businesses
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Conclusion: Learning from Failures
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Quiz
1.3.5 Understanding Business and Stakeholder Objectives
By the end of the lesson I will know how to identify and explain business objectives and stakeholder objectives.
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Key Vocabulary
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What are Business Objectives?
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Importance of Business Objectives
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Types of Business Objectives
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Social Enterprises and Their Objectives
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Understanding Stakeholders
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Internal Stakeholder Objectives
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External Stakeholder Objectives
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Conflicts Among Stakeholder Objectives
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Differences in Objectives: Private vs Public Sector
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Quiz
2.1 Understanding Employee Motivation
By the end of the lesson I will know how to explain the importance of motivating employees and various motivational theories.
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Key Vocabulary
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Why People Work
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Benefits of a Motivated Workforce
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Maslow’s Hierarchy of Needs
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Taylor’s Theory of Scientific Management
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Herzberg’s Two-Factor Theory
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Conclusion
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Quiz
2.2 Understanding Methods of Motivation in Business
By the end of the lesson I will know how to identify and evaluate methods of motivation for employees.
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Key Vocabulary
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What are Financial Rewards?
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What are Non-Financial Methods?
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Choosing the Right Method
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Recommendation and Justification
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Quiz
Understanding Management Roles and Functions
By the end of the lesson I will know how to explain the functions of management and the importance of delegation.
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Key Vocabulary
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What is Management?
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Functions of Management
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Planning Explained
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The Process of Organising
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Importance of Delegation
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Trust vs Control
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Quiz
2.4 Understanding Trade Unions and Their Impact
By the end of the lesson I will know how trade unions operate and the effects of union membership for employees.
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Key Vocabulary
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What is a Trade Union?
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History of Trade Unions
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Benefits of Joining a Trade Union
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Potential Drawbacks of Union Membership
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The Role of Trade Union Representatives
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The Future of Trade Unions
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Quiz
2.5 Understanding Recruitment and Selection in Business
By the end of the lesson I will know how to effectively recruit and select employees for a business
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Key Vocabulary
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Recruitment Methods
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Internal vs External Recruitment
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Stages of Recruitment and Selection
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Making Employment Decisions
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Part-Time vs Full-Time Employees
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Balancing Workforce Needs
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Quiz
2.6 Understanding the Importance and Methods of Training in Business
By the end of the lesson I will know how to explain the significance of training and evaluate different training methods.
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Key Vocabulary
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Why Training Matters
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Benefits of Induction Training
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Limitations of Induction Training
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On-the-Job Training Overview
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Benefits of On-the-Job Training
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Off-the-Job Training Explained
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Quiz
Understanding Workforce Reduction: Reasons and Responsibilities
By the end of the lesson I will know how to explain the reasons behind workforce reduction and differentiate between dismissal and redundancy.
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Key Vocabulary
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Dismissal vs Redundancy
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Why Downsize?
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Automation Impact
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Reduced Demand for Products
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Making Justifiable Redundancies
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Ethical Considerations
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Quiz
2.8 Understanding Legal Controls in Employment
By the end of the lesson I will know how to explain the legal controls over employment issues and their impact on employers and employees.
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Key Vocabulary
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Employment Contracts
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Unfair Dismissal
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Discrimination Laws
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Health and Safety Regulations
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Legal Minimum Wage
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Impact on Employers and Employees
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Quiz
2.9 Mastering Effective Communication in Business
By the end of the lesson I will know how to explain the significance of effective communication and evaluate various methods used in business.
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Key Vocabulary
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The Importance of Effective Communication
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Internal Communication Methods
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External Communication Methods
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Benefits of Communication Technology
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Limitations of Communication Methods
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Recommending Communication Methods
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Quiz
2.10 Understanding Communication Barriers
By the end of the lesson I will know how to identify and address communication barriers in a business environment.
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Key Vocabulary
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What Are Communication Barriers?
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How Barriers Arise
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Problems of Ineffective Communication
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Types of Communication Barriers
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Strategies to Reduce Barriers
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Removing Barriers for Effective Communication
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Quiz
3.1 Understanding the Role of Marketing
By the end of the lesson I will know how to understand the key aspects of marketing in business.
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Key Vocabulary
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Identifying Customer Needs
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Satisfying Customer Needs
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Maintaining Customer Loyalty
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Building Customer Relationships
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The Importance of Feedback
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The Marketing Mix
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Quiz
3.1.2 Understanding Market Changes and Business Responses
By the end of the lesson I will know how to analyse changes in consumer spending patterns and their implications for businesses.
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Key Vocabulary
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Reasons for Changing Spending Patterns
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The Importance of Changing Customer Needs
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Increased Market Competition
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Responding to Changing Spending Patterns
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Increased Market Competition
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Responding to Changing Spending Patterns
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Responding to Increased Competition
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Conclusion: Adapting for Success
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Quiz
Understanding Niche and Mass Marketing Strategies
By the end of the lesson I will know how to compare and contrast niche marketing and mass marketing, including their benefits and limitations.
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Key Vocabulary
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What is Niche Marketing?
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Benefits of Niche Marketing
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Limitations of Niche Marketing
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What is Mass Marketing?
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Benefits of Mass Marketing
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Limitations of Mass Marketing
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Quiz
3.1.4 Understanding Market Segmentation in Business
By the end of the lesson I will know how to explain the importance of market segmentation and its benefits to businesses.
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Key Vocabulary
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What is Market Segmentation?
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Types of Market Segmentation
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Benefits of Market Segmentation
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Demographic Segmentation Explained
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Geographic Segmentation Explained
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Recommending Segmentation Methods
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Quiz
3.2 Understanding Market Research: Tools and Techniques for Business Success
By the end of the lesson I will know how to understand the role and methods of market research in business.
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Key Vocabulary
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The Importance of Market Research
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Primary vs Secondary Research
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Methods of Primary Research
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The Need for Sampling
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Methods of Secondary Research
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Accuracy in Market Research Data
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Quiz
Understanding Market Research Data
By the end of the lesson I will know how to analyse market research data and draw conclusions from graphs, charts, and diagrams.
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Key Vocabulary
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What is Market Research?
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Types of Data in Market Research
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Graphs: Visualising Data Effectively
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Charts: Simplifying Complex Information
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Diagrams: Understanding Relationships
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Drawing Conclusions from Data
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Quiz
3.3.1 Understanding Products in Business Studies
By the end of the lesson I will know how to analyse product development, brand image, packaging, and the product life cycle.
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Key Vocabulary
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Benefits and Limitations of New Products
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Brand Image and Customer Loyalty
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The Role of Packaging
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Understanding the Product Life Cycle
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Marketing Decisions and the Product Life Cycle
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Quiz
3.3.2 Understanding Pricing Methods and Elasticity
By the end of the lesson I will know how to evaluate different pricing methods and understand price elasticity.
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Key Vocabulary
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Introduction to Pricing Methods
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Cost Plus Pricing
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Competitive Pricing
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Penetration Pricing
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Skimming Pricing
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Understanding Price Elasticity
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Quiz
3.3.3 Understanding Distribution Channels in Business
By the end of the lesson I will know how to identify and evaluate different distribution channels in business contexts.
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Key Vocabulary
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What do we already know?
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What are Distribution Channels?
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Direct Sales Channel
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Wholesalers: Advantages and Disadvantages
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Retailers: Their Role in Distribution
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Choosing the Right Channel
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Case Study: Recommendations
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quiz
3.3.4 Understanding Promotion in Business
By the end of the lesson I will know how to understand the aims, forms, and cost-effectiveness of promotion in business.
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Key Vocabulary
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The Aims of Promotion
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Forms of Promotion
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Advertising: An Overview
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Sales Promotion Techniques
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Cost-Effectiveness in Promotion
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Evaluating Promotion Success
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Quiz
3.3.5 Understanding E-Commerce in the Marketing Mix
By the end of the lesson I will know how to understand e-commerce and its impact on business and consumers.
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Key Vocabulary
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What is E-Commerce?
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Opportunities of E-Commerce
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Threats of E-Commerce
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The Role of Social Media in E-Commerce
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Consumer Behaviour in E-Commerce
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Future Trends in E-Commerce
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Quiz
3.4.1 Justifying Marketing Strategies for Success
By the end of the lesson I will know how to justify marketing strategies for different situations.
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Key Vocabulary
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Understanding the Marketing Mix
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Influencing Consumer Decisions
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Evaluating Situational Factors
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Crafting the Perfect Strategy
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Implementation of Strategies
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Reviewing and Justifying Choices
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Quiz
3.4.2 Understanding Legal Controls in Marketing
By the end of the lesson I will know how legal controls impact marketing strategies.
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Key Vocabulary
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Introduction to Legal Controls
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Misleading Promotion
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Faulty Goods
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Dangerous Products
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Impact on Marketing Strategy
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Conclusion
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Quiz
3.4.3 Exploring New Foreign Markets: Opportunities and Challenges
By the end of the lesson I will know how to evaluate the opportunities and problems of entering new foreign markets.
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Key Vocabulary
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Understanding Growth Potential
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Cultural Differences Impacting Business
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Knowledge Gaps and Market Entry Risks
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Joint Ventures: A Collaborative Approach
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Licensing: A Low-Risk Strategy
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Evaluating Methods and Overcoming Limitations
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Quiz
4.1 Understanding Production in Business
By the end of the lesson I will know how to manage resources effectively for production and understand key concepts in business efficiency.
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Key Vocabulary
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What is Production?
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Production vs. Productivity
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Increasing Efficiency
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Why Hold Inventories?
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Understanding Lean Production
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Benefits of Lean Production
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Quiz
4.1.2 Understanding Production Methods in Business
By the end of the lesson I will know how to identify and evaluate different production methods and their suitability for various business needs.
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Key Vocabulary
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What is Job Production?
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Features of Batch Production
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Pros and Cons of Flow Production
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Comparing Production Methods
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Justifying Your Production Choice
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Conclusion and Reflection
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Quiz
4.1.3 The Impact of Technology on Production Methods
By the end of the lesson I will know how technology has altered production methods.
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Key Vocabulary
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Introduction to Technology in Production
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Computer-Aided Design (CAD)
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Robotics in Manufacturing
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3D Printing Technology
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Data Analytics in Production
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Future of Production Technology
Understanding Business Costs for Decision Making
By the end of the lesson I will know how to classify costs and make informed decisions based on cost data.
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Key Vocabulary
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What are Costs?
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Fixed Costs Explained
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Variable Costs Explained
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Average Costs Overview
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Total Costs in Business
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Making Cost-Based Decisions
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Quiz
Understanding Economies and Diseconomies of Scale
By the end of the lesson I will know how to explain economies and diseconomies of scale with relevant examples.
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Key Vocabulary
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What are Economies of Scale?
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Types of Economies of Scale
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Technical Economies of Scale
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What are Diseconomies of Scale?
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Causes of Diseconomies of Scale
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Real-World Examples
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Quiz
4.4 Understanding Break-even Analysis for Business Decisions
By the end of the lesson I will know how to effectively use break-even analysis to understand business performance and make informed decisions.
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Key Vocabulary
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What is Break-even Analysis?
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Constructing a Break-even Chart
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Interpreting a Break-even Chart
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Calculating Break-even Output
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Understanding the Margin of Safety
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Quiz
4.4.2 Understanding Quality in Business
By the end of the lesson I will know how to understand the importance of quality and methods for achieving it in business.
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Key Vocabulary
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What is Quality?
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Importance of Quality in Business
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Understanding Quality Control
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Implementing Quality Control
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What is Quality Assurance?
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Implementing Quality Assurance
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Quiz
4.4.3 Understanding Business Location Decisions
By the end of the lesson I will know how to evaluate the factors influencing the location and relocation decisions of a business.
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Key Vocabulary
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Factors Influencing Location Decisions
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Specific Factors for Manufacturing and Service Businesses
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Choosing a Country for Business Operations
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Legal Controls on Location Decisions
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Case Study: Recommending a Location
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Summary of Key Factors
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Quiz
5.1 Understanding Business Finance Needs
By the end of the lesson I will know how to explain why businesses require finance and the types of finance available.
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Key Vocabulary
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Why Businesses Need Finance
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Understanding Start-up Capital
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The Importance of Expansion Capital
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Working Capital Explained
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Short-term vs Long-term Finance
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Choosing the Right Type of Finance
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Quiz
5.1.2 Understanding Sources of Finance
By the end of the lesson I will know how to identify and evaluate different sources of finance for businesses.
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Key Vocabulary
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Introduction to Sources of Finance
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Short-term vs Long-term Finance
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Alternative Sources of Capital
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Key Factors in Financial Choices
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Recommending Sources of Finance
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Conclusion and Review
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Quiz
5.2 Understanding Cash and Cash-Flow Forecasting in Business
By the end of the lesson I will know how to understand the importance of cash and effectively use cash-flow forecasting.
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Key Vocabulary
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The Importance of Cash
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What is a Cash-Flow Forecast?
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Amending a Cash-Flow Forecast
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Interpreting a Cash-Flow Forecast
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Overcoming Cash-Flow Problems
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Importance of Cash-Flow Management
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Quiz
5.2.3 Understanding Working Capital: Its Concept and Importance
By the end of the lesson I will know how to understand the concept and significance of working capital in business.
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Key Vocabulary
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What is Working Capital?
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Current Assets Explained
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Current Liabilities Overview
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Importance of Working Capital
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Consequences of Poor Working Capital Management
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Strategies for Managing Working Capital
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Quiz
5.3.2 Understanding Income Statements for Effective Decision Making
By the end of the lesson I will know how to analyse income statements to make informed business decisions.
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Key Vocabulary
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What is an Income Statement?
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Main Features of Income Statements
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Understanding Revenue
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Calculating Gross Profit
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What is Retained Profit?
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Using Income Statements for Decision Making
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Quiz
5.3.3 Understanding Profit: Its Importance and Creation
By the end of the lesson I will know how to explain what profit is and its significance in business.
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Key Vocabulary
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What is Profit?
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How Profit is Made
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Importance of Profit
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Profit as a Source of Finance
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Profit vs Cash
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Conclusion
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Quiz
5.4.1 Understanding the Statement of Financial Position
By the end of the lesson I will know how to classify assets and liabilities in a statement of financial position with examples.
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Key Vocabulary
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What is a Statement of Financial Position?
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Understanding Assets
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Liabilities Explained
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Current Assets
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Non-Current Assets
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Classification of Liabilities
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Quiz
5.5.1 Understanding Profitability in Business
By the end of the lesson, I will know how to explain the concept and importance of profitability in business.
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Key Vocabulary
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What is Profitability?
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Why is Profitability Important?
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Profit Margins Explained
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Factors Influencing Profitability
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Profitability Ratios
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Long-term Profitability Strategies
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Quiz
5.5.2 Understanding Liquidity in Business
By the end of the lesson I will know how to explain the concept and importance of liquidity in business.
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Key Vocabulary
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What is Liquidity?
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Importance of Liquidity
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Measuring Liquidity
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Consequences of Low Liquidity
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Enhancing Liquidity
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Case Studies in Liquidity
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Quiz
5.5.3 Understanding Financial Performance Through Ratios
By the end of the lesson I will know how to interpret the financial performance of a business by calculating profitability and liquidity ratios.
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Key Vocabulary
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Gross Profit Margin
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Profit Margin
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Return on Capital Employed (ROCE)
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Current Ratio
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Acid Test Ratio
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Quiz
5.5.4 Using Accounts for Decision Making in Business
By the end of the lesson I will know how to understand the needs of different users of accounts and how ratio analysis aids decision-making.
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Key Vocabulary
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Introduction to Accounts
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Users of Accounts
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What is Ratio Analysis?
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Importance of Ratio Analysis
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Using Accounts and Ratios for Decisions
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Conclusion
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Quiz
6.1 Understanding the Business Cycle
By the end of the lesson I will know how to explain the main stages of the business cycle and their impacts on businesses.
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Key Vocabulary
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What is the Business Cycle?
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Main Stages of the Business Cycle
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Impact of Employment Levels
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Understanding Inflation
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Gross Domestic Product (GDP) Explained
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Conclusion: Business Adaptation
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Quiz
6.2 Understanding How Government Controls Affect Business Activity
By the end of the lesson I will know how government control impacts business and how businesses respond.
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Key Vocabulary
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Government Economic Objectives
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Changes in Taxes
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Interest Rates and Business Costs
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Business Responses to Economic Changes
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Case Studies: Real-World Examples
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Quiz
6.2.1 Understanding Environmental Concerns and Ethical Issues in Business
By the end of the lesson I will know how to analyse the impact of environmental and ethical issues on business.
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Key Vocabulary
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Impact of Business on the Environment
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Understanding Externalities
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Sustainable Development Goals
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Responding to Environmental Pressures
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Legal Controls on Business Activities
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Addressing Ethical Issues in Business
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Quiz
6.3.1 Understanding Globalisation in Business
By the end of the lesson I will know how to understand the concept of globalisation and its implications for businesses and governments.
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Key Vocabulary
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What is Globalisation?
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Reasons for Globalisation
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Opportunities of Globalisation
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Threats of Globalisation
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Import Tariffs Explained
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Import Quotas Overview
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Quiz
6.3.2 Understanding the Role of Multinational Companies
By the end of the lesson I will know how to explain the importance and growth of multinational companies.
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Key Vocabulary
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What are Multinational Companies?
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Benefits for Businesses Becoming Multinational
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Economic Benefits to Host Countries
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Impact on Local Economies
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Globalisation and MNCs
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Challenges Faced by MNCs
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Quiz
6.3.3 Understanding Exchange Rate Changes and Their Impact on Businesses
By the end of the lesson I will know how exchange rate changes affect businesses as importers and exporters.
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Key Vocabulary
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What is an Exchange Rate?
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Depreciation of an Exchange Rate
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Appreciation of an Exchange Rate
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Impact on Importers
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Impact on Exporters
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Strategies to Manage Exchange Rate Risks
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Quiz